Partners
Design partnerYour clients want AI. You do not want to be on call for it.
Resell somebody’s chatbot and you own the blame without owning the controls. Build your own runtime and you have quietly become a software company with an on-call rota. The third path is a client workspace under your brand and your own domain, on a governed backend you did not have to build, with your markup on top and our name nowhere your client can see it.
Put the word partner at the top of the form. Design-partner stage: no portal and no rate card, and the first few partners help decide both.
The stakes
The deal does not die in your pitch. It dies in your client’s risk review.
You have had the meeting. They are enthusiastic, the scope is obvious, and then it goes to someone whose entire job is to ask what stops it from saying the wrong thing to a customer. You do not have an answer that is a mechanism, so you offer an assurance, and the project quietly becomes a pilot that never converts.
The ones that do close carry a second bill. When the bot answers something it should not have, it is your team on the call and your retainer that ends, whoever’s software it was. The thing that keeps the client is the same thing that got the deal through review: a limit you can point at, not an assurance you have to repeat.
The lock
White-labelling changes the logo. It does not change the rules.
This is the sentence you get to say to your client’s compliance lead, and mean it: every action the agents take here carries a risk tier, waits for a named person where it matters, and leaves a record — including the refusals.
The limit does not live in the interface you resell
Every action is classified before it runs, in the runtime rather than in a prompt or in the branded front end. So no configuration you or your client make in the interface can talk the agent past the line, and neither can a persuasive customer.
The person who approves is your client’s, not yours
Anything irreversible waits for a named human on their side. The authority sits with the person who owns the consequence, which is also what keeps the blame off your desk. An agent cannot approve itself, and it cannot be talked into approving itself by a document it was asked to read.
When it refuses, you have something to show
Completed, failed, refused, or waiting for approval — each one leaves a trail your client can read. Refusals are the ones that win reviews, because they are the evidence that the limits are real rather than described.
- T0Read
- T1Draft
- T2Reversible change
- T3External — a named person approves
- T4Irreversible — a person only
- T5Change the rules — owners only
You can move where a client’s actions sit on that table, and you should. What you cannot do is make the gate above the line disappear to smooth over a demo, because it is not a setting in the branded front end — it belongs to the backend the front end is talking to. That constraint is the thing you are selling. It protects your client from the agent, and it protects you from the client’s worst week.
How each tier is enforced, and which parts of it are still being packaged, is set out on the governed autonomy page and in the security pack. Send both to a client’s security reviewer before they ask. It is a better first impression than a slide.
What you are actually getting
Four things you get to sell, and none of them is a discount.
One client's mistake never becomes another client's problem
Each client gets their own workspace: their own data, their own policy, their own approvers and their own record of what happened. You move between them; nothing else does.
Your name is on the console, ours is on nothing your client sees
The console your client logs into carries your brand, your colours and your own domain. The governed backend behind it is shared, versioned and run by us, and it is the part you never have to staff.
Your margin is set by you and never shared with us
One meter, in dollars. We bill you for what the agents actually ran; you bill your client at whatever number your business needs. Your services revenue is not something we price, discount or take a share of.
The same motion works on the next client, and the one after
Measure the workflow, agree what an agent may do, build it, shadow it, then run it. You sell the same path every time instead of scoping a new adventure, and we sit behind you on the hard calls.
Your side of the money
Your margin is the part we never touch.
Every hour you bill and every retainer you hold stays yours. What you pay us is what the agents consumed, and what you charge on top of it is a decision we have no view on and no claim to.
The shape is one meter, in dollars: we bill you for what ran, your markup goes on top, and your invoice is the one in front of your client. Where you would rather hand the work over than run it, an introduction is paid when it closes instead.
The metering that makes any of that automatic is not built yet. Early partners are reconciled by hand and by agreement, and the terms are written down with you before a client is onboarded rather than announced at you afterwards and quietly revised. There is no rate card to hold you to, and no tier you have to hit to keep your discount.
Being early is worth something here: the first partners set the shape of the commercial model rather than inheriting it.
What your clients’ own engagements cost, and why there is no price list, is on the pricing page. The platform subscription behind them is not on sale yet, and that page says why.
Where this really is
A design-partner programme, not a portal.
If what you need is a finished partner platform with deal registration and a badge for your website, you are about three quarters early, and bookmarking this page will serve you better than a call will.
- Branded front ends on a governed backend, as part of the design-partner path.
- Client workspaces with separate data, separate policy and a separate record, which is the shape the whole model depends on.
- The delivery path you would be selling: we have run it end to end, and it is the same one you would put in front of your clients.
- A partner portal. There is no partner log-in, no deal registration and no dashboard of your clients.
- Self-serve provisioning. Adding the next branded client today is a change we make and a DNS record, not a form you fill in.
- The rebilling meter, and billing generally. Nothing can be charged automatically yet, to you or by you.
- A published partner rate card, a tier system, a badge, or any kind of certification programme.
You are the right first partner if
- You already sell to a defined group — an industry, a region, a kind of operator — rather than to whoever calls.
- You have at least three clients who would say yes to a two-week measurement this quarter.
- Somebody on your side will own the approvals conversation with the client, because that is the conversation that closes it.
- You are willing to be the one who hits every rough edge first, and to tell us about it in plain language.
What being early actually buys you
You help decide the shape: what a client workspace includes, what the partner console has to show, where the rebilling line sits. Those decisions are being made now, and they are much easier to influence before the first invoice than after.
You get the people who build it rather than a partner manager, the economics agreed in writing before any rate card exists, and an honest account of what slipped each month. We are not going to pretend a channel programme exists in order to sign you into it.
Straight answers
What agencies ask us first.
Sell the part your client’s risk review is asking about.
Tell us about your client base in the last field of the form and put the word partner at the top of it. You get a reply within one business hour, and if the programme is too early for you, you get told that rather than booked for a call.